How to Retain Your Customers the Dish Network Way

Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at the Dish Network business model.

Have a Product or Service that Appeals to your Customer.
This may seem like common sense but it is important to have a quality product or service. If it lacks quality or proves to be useless to the customer, they will
not be returning to your business anytime soon. Make sure that it is something that your target customer needs and not just something you think they might need. Do your market research. You need to be solving a problem for your customer with your product or service.

Dish Network keeps their customers by giving them something that will change the way they watch television forever. After you have experienced satellite TV, it is hard to go back to the way things use to be. Dish Network sells a product and service that satisfies a customer need and keeps them coming back for more.

Continue to Improve Your Product or Service.

Never be satisfied
with where you stand with your product or service. The market is always changing and active and the needs of a customer are always shifting. Once again, do your research. See who your competitors are and what they are offering. Are there any substitute products that would be more appealing to the customer? Keep up with what is going on in the market.

Dish Network is always changing channel packages and technology to appeal to their customers. Not too long ago Dish Network added Bridges TV to their Dish Network package. Bridges TV is the American Muslim lifestyle Network. Bridges TV will accommodate to the needs of a seven million and growing American Muslim
population. Besides the recent adding of Bridges TV, Dish Network has recently added several original Voom channels to their programming, giving Dish Network the best HD channel package in the nation. Along with this, DISH Network has announced that they will be adding Home Plug 1.0 technology so that one connection can serve multiple receivers. This new technology will also allow satellite radio to be used throughout a house. Dish Network always remains on top of what is happening in the market.

You must aim to be at the top of the market and to provide the newest and the best products and services. Getting behind can give a reason for your current
customers to switch.

Provide Excellent Customer Service and Satisfaction.

Customers are likely to stay with businesses that they like and that treat them well. Customer service should be a high priority in a business.

Dish Network has always placed a high importance on their customer service. In result, they have ranked the highest out of all satellite and cable tv companies for the American Customer Satisfaction Index (ACSI) for the second year in a row in addition to their #1 ranking for Customer Satisfaction for cable/satellite providers in the JD Power and Associates. These rankings have definitely been an asset to the Dish Network and not only mean that they can retain customers
but they also can attract new customers.

The lesson to learn hear is there is no such thing as too much emphasis on customer satisfaction. Making your customers happy always pays off. This will not only retain customers but will attract new customers.

By following Dish Network’s system of quality products and service, continual improvement, and emphasis on customer satisfaction you will be able to retain your customers. By keeping your current customers, you will not have to use all your resources trying to replenish you clientele and allows you to focus on gaining more customers and growing the business instead. Satisfied, frequent customers will help you become profitable.

DISH Network Satellite TV vs. Cable TV – Which is Best?

DISH Network has been in a heated battle with U.S. cable companies for a number of years to get your business. While Network has been gaining customers most cable companies have been losing their customers to DISH Network. Here’s why …

DISH Network Satellite TV vs. Cable TV Fees

Cable TV fees vary from region to region, but the average monthly cable subscription fee is $39.95. In my neck of the woods the base fee is $37.30 a month for 64 channels, plus $10.95 a month if I were to add some digital channels.

DISH Network’s subscription fees start at $19.99 for 40 channels, and $29.99 for 230 channels including 60 Sirius radio channels. All DISH Network’s programming is in digital format and you don’t have to pay extra for it.

Cable TV fees have increased an average of 22% over the last three years while DISH Network’s fees have remained the same.

DISH Network Satellite TV vs. Cable TV Equipment
When you subscribe to cable TV you are usually given free cable boxes but if you want a DVR (digital video recorder) receiver you’ll have to pay for it.

With DISH Network you get a free satellite TV dish and a four-room receiver system for free, and DISH Network will give you a free DVR receiver or a free HD (high definition) receiver.

DISH Network Satellite TV vs. Cable TV Installation

Cable TV installation fees vary from region to region. Installation in my area costs $39.95 for one room and $9.95 for each additional room.

DISH Network will install an entire four-room satellite TV system free, and when your installer is done he or she will show you how to operate your system.

DISH Network Satellite TV vs. Cable TV Programming

When it comes to programming there’s really no comparison. Even satellite TV rival DIRECTV can’t compete with DISH Network’s 350 channels, which includes 52 music channels, 60 Sirius satellite radio channels, 31 movies channels, 10 sports packages, 21 international channels, and 80 pay-per-view channels.

With cable TV you only get a few channels in digital format whereas all DISH Network programming is in digital format, giving you a much higher-quality picture and a more realistic sound. DISH Network also has the most HD programming.

DISH Network Satellite TV vs. Cable TV Reliability and Customer Service

Cable TV blackouts average 3% to 5% per year, while DISH Network’s average is 1% per year. And DISH Network has ranked higher than any cable company in J.D. Power’s customer satisfaction ratings for the last five years in a row.

In most parts of the country customer service is limited to regular business hours. DISH Network offers toll free and online customer service 24 hours a day, 7 days a week, 365 days a year.

Bottom Line

It’s really a no brainer. When it comes to which service offers the most channels, the least expensive programming and installation fees, the best picture and sound, the highest reliability, and the best customer service, DISH Network is the clear winner.

Satellite TV for Business Use in Rural Areas

With the kind of statistic that shows the majority (a staggering 99%) of American households owning at least one television in the home, if you think the percentage of those subscribed to a television service provider would be high as well you would be right. Over 90% of American households with a television set either subscribe to a cable or satellite TV service. In almost two decades, the number of subscriptions to a TV service has rapidly increased thanks in part to the rise of popular satellite television services and the near complete saturation of HDTVs in the market as the industry movies toward bigger and better television technology. Now, more than ever, the use of satellite TV for business is a viable option for many businesses out of reach for cable.

While an estimated 60% of households have cable television installations, one of the main issues of cable service is their reach. The majority of cable subscribers are located in metropolitan areas where any home or business can choose cable or satellite service. What cable lacks is the ability to go beyond the suburbs and into small rural areas, or smaller markets, where access to both television and internet services are severely limited. Some of these rural towns would be fortunate to have a single cable provider available to them; however, many are relegated to dial-up internet and public broadcasts for news and entertainment.

An estimated 25% of households in America have satellite dish installations as their television service of choice, but the number has grown over the last few years as not only more residential homes are choosing satellite over cable, but commercial businesses have taken to satellite for their public and private viewing programming. This is especially the case for businesses in rural areas across the country that cable services do not reach. With a basic affordable commercial programming package, a bar or restaurant far from the suburbs can still be able to enhance their business for their patrons.

The lack of cable in rural America also means the lack of high-definition quality programming. HD televisions have been popular in the mainstream market for years and over 50% of American households have at least one HDTV. Cable and satellite TV service providers are the only sure ways to receive a variety of HD programming but with the limited infrastructure of cable away from the suburbs, the only viable option for people in these rural areas is to opt for satellite service. But that is certainly not to say it is the lesser of two options. In fact, several popular satellite TV services have emerged over cable as the two leading TV subscription services in the industry.

Whether in the home or a place of business, satellite TV service has proven to be a sure way for anyone to have access to quality programming and in high-definition without the limitations due to location. For businesses in smaller towns that rely on returning customers, having diverse TV programming, especially a sports package in HD, can help improve their status as a likable hotspot among the community and keep their customers coming back.

From bars and restaurants to beauty salons and banks, commercial programming packages for both public and private viewing options are available for all types of businesses. Offices and certain commercial buildings often keep their clients in the lobby or waiting area occupied with a well-placed television. With plenty more programming to choose from, the right satellite TV package can define a business and keeps it vital.