How to Retain Your Customers the Dish Network Way

Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at the Dish Network business model.

Have a Product or Service that Appeals to your Customer.
This may seem like common sense but it is important to have a quality product or service. If it lacks quality or proves to be useless to the customer, they will
not be returning to your business anytime soon. Make sure that it is something that your target customer needs and not just something you think they might need. Do your market research. You need to be solving a problem for your customer with your product or service.

Dish Network keeps their customers by giving them something that will change the way they watch television forever. After you have experienced satellite TV, it is hard to go back to the way things use to be. Dish Network sells a product and service that satisfies a customer need and keeps them coming back for more.

Continue to Improve Your Product or Service.

Never be satisfied
with where you stand with your product or service. The market is always changing and active and the needs of a customer are always shifting. Once again, do your research. See who your competitors are and what they are offering. Are there any substitute products that would be more appealing to the customer? Keep up with what is going on in the market.

Dish Network is always changing channel packages and technology to appeal to their customers. Not too long ago Dish Network added Bridges TV to their Dish Network package. Bridges TV is the American Muslim lifestyle Network. Bridges TV will accommodate to the needs of a seven million and growing American Muslim
population. Besides the recent adding of Bridges TV, Dish Network has recently added several original Voom channels to their programming, giving Dish Network the best HD channel package in the nation. Along with this, DISH Network has announced that they will be adding Home Plug 1.0 technology so that one connection can serve multiple receivers. This new technology will also allow satellite radio to be used throughout a house. Dish Network always remains on top of what is happening in the market.

You must aim to be at the top of the market and to provide the newest and the best products and services. Getting behind can give a reason for your current
customers to switch.

Provide Excellent Customer Service and Satisfaction.

Customers are likely to stay with businesses that they like and that treat them well. Customer service should be a high priority in a business.

Dish Network has always placed a high importance on their customer service. In result, they have ranked the highest out of all satellite and cable tv companies for the American Customer Satisfaction Index (ACSI) for the second year in a row in addition to their #1 ranking for Customer Satisfaction for cable/satellite providers in the JD Power and Associates. These rankings have definitely been an asset to the Dish Network and not only mean that they can retain customers
but they also can attract new customers.

The lesson to learn hear is there is no such thing as too much emphasis on customer satisfaction. Making your customers happy always pays off. This will not only retain customers but will attract new customers.

By following Dish Network’s system of quality products and service, continual improvement, and emphasis on customer satisfaction you will be able to retain your customers. By keeping your current customers, you will not have to use all your resources trying to replenish you clientele and allows you to focus on gaining more customers and growing the business instead. Satisfied, frequent customers will help you become profitable.

Satellite Dish Heaters – A Cold Climate Necessity

Do you hold your breath every time it rains or you see snow in the forecast? Are you tired of losing signal because of rain fade or snow accumulating on your satellite dish? Most people don’t realize there is an easy solution for your signal loss problems, known as a satellite dish heater. Be it snow or ice that is reducing your signal strength, you can install a satellite dish heater to eliminate these problems.

For those businesses that rely on satellite internet for their core operations, satellite dish heaters are protection against the weather bringing business to a screeching halt. Gas stations, convenient stores and many rural business owners rely on satellite internet for credit card processing. Other businesses such as sports bars and restaurants require satellite for entertaining their patrons. No matter the reason, satellite signals can be vital to the success of a business.

The industry-leader and most widely used brand is the HotShot. HotShot Satellite Dish Heaters keep the reflector clear of ice and snow. They consist of a vinyl adhesive heating element that easily mounts on the reflector, a power supply with built-in sensor, and low-voltage cable that carries the signal from the power supply to the heating element. Because they are low-voltage, there should be no worries about safety, manual settings or huge electricity bills. The built-in thermostat turns on the heater during the appropriate conditions and shuts back off when the job is done. Believe it or not, the HotShot Satellite Dish Heater can also reduce rain fade by up to 75%, by simply attaching the self-adhesive heating element to the reflector.

There are a few models available. The first is for the Round or 18×20 inch elliptical satellite dish. This product is sold as SKU # HS18NGRFKIT. The other version is intended for larger elliptical satellite dishes such as the DIRECTV Slimline and International, WildBlue and HughesNet satellite dishes. This product is sold as SKU # HSSLNGRKIT. Both models work the same, but the HSSLNGRKIT does include a larger power supply. An add-on Arm Heater is also available. This product is sold as SKU # HS14ARM. The HotShot Arm Heater warms the LNBF support arm to assist in prevention of snow buildup. Snow piling up on the LNBF support arm can reduce the signal path enough to interfere with TV reception even if your dish has a HotShot already installed. The HotShot Arm Heater is a highly recommended accessory in northern climates where the dish elevation angle is low to the horizon and the LNBF support arm is horizontal enough to allow snow accumulation on the support arm. The Arm Heater easily connects to the accessory plug provided on the heating element.

For those satellite users in the colder climates, Satellite Dish Heaters are a near necessity. With prices ranging from $100-150, the cost is not a large factor. The largest factor is being stuck in the house with no access to your satellite entertainment. Even worse, being a business owner and having no ability to accept credit cards. To conclude, consider Satellite Dish Heaters as insurance against satellite service outages.

DISH Network Satellite TV vs. Cable TV – Which is Best?

DISH Network has been in a heated battle with U.S. cable companies for a number of years to get your business. While Network has been gaining customers most cable companies have been losing their customers to DISH Network. Here’s why …

DISH Network Satellite TV vs. Cable TV Fees

Cable TV fees vary from region to region, but the average monthly cable subscription fee is $39.95. In my neck of the woods the base fee is $37.30 a month for 64 channels, plus $10.95 a month if I were to add some digital channels.

DISH Network’s subscription fees start at $19.99 for 40 channels, and $29.99 for 230 channels including 60 Sirius radio channels. All DISH Network’s programming is in digital format and you don’t have to pay extra for it.

Cable TV fees have increased an average of 22% over the last three years while DISH Network’s fees have remained the same.

DISH Network Satellite TV vs. Cable TV Equipment
When you subscribe to cable TV you are usually given free cable boxes but if you want a DVR (digital video recorder) receiver you’ll have to pay for it.

With DISH Network you get a free satellite TV dish and a four-room receiver system for free, and DISH Network will give you a free DVR receiver or a free HD (high definition) receiver.

DISH Network Satellite TV vs. Cable TV Installation

Cable TV installation fees vary from region to region. Installation in my area costs $39.95 for one room and $9.95 for each additional room.

DISH Network will install an entire four-room satellite TV system free, and when your installer is done he or she will show you how to operate your system.

DISH Network Satellite TV vs. Cable TV Programming

When it comes to programming there’s really no comparison. Even satellite TV rival DIRECTV can’t compete with DISH Network’s 350 channels, which includes 52 music channels, 60 Sirius satellite radio channels, 31 movies channels, 10 sports packages, 21 international channels, and 80 pay-per-view channels.

With cable TV you only get a few channels in digital format whereas all DISH Network programming is in digital format, giving you a much higher-quality picture and a more realistic sound. DISH Network also has the most HD programming.

DISH Network Satellite TV vs. Cable TV Reliability and Customer Service

Cable TV blackouts average 3% to 5% per year, while DISH Network’s average is 1% per year. And DISH Network has ranked higher than any cable company in J.D. Power’s customer satisfaction ratings for the last five years in a row.

In most parts of the country customer service is limited to regular business hours. DISH Network offers toll free and online customer service 24 hours a day, 7 days a week, 365 days a year.

Bottom Line

It’s really a no brainer. When it comes to which service offers the most channels, the least expensive programming and installation fees, the best picture and sound, the highest reliability, and the best customer service, DISH Network is the clear winner.