Dish Network – Business Strategy Principles for your Home Business

Dish Network boasts an impressive clientele of more than 5 million monthly subscribers. Significantly, though they are only the second largest distributor of satellite television service, they have been voted #1 in customer service by J.D. Power and Associates. While every business has, by necessity, a different business plan, a careful look at some of the things Dish Network has done to be successful will yield a few principles that will help your small business to succeed.

Echo-Star owns Dish Network, and they are currently in negotiation with one of their channel providers because the provider is demanding a higher per-package, per-user fee each month. The demand, though an increase of only a few pennies per user, represents millions of dollars in the short and long term for Dish. I present the conflict here to demonstrate Dish’s commitment to minimizing costs. Rather than just rolling over and accepting the fee increase, Dish Network is demonstrating to their customers their commitment to providing their services at the lowest cost possible. For any business to be successful, and I assume that is the goal for your home business, it must bring in more revenue than it shells out. Being diligent in fighting to minimize your own costs will go a long way towards that end.

Perhaps the reason you started your own business was because you craved the autonomy that came inherently with “being your own boss.” No more corporate ladders to climb or be pushed off. No more answering to someone that knows less than you do about just about everything. Perhaps it did not take long to notice that absolute freedom is hard to come by. Unless you produce the raw materials, refine them, create a marketable good, and sell it completely on your own, your business decisions are limited somewhat by others. The webhost sets the monthly hosting fee. The bank sets your monthly car payment. Even the office supplies you use are priced by someone else. Dish Network’s taking issue with the fee increase represents their dedication to retaining some of that autonomy we all desire for our businesses. Even if you can’t set the prices, you certainly can negotiate them. Unless you are absolutely sure you are getting the best deal possible on the materials you purchase, make a phone call and talk to someone about it. In the end, the producer’s relationship with you, the consumer, affects their bottom line.

One of the biggest concerns Dish Network faced in the new millennium was how to continue to provide their award-winning customer service cost-effectively. Hundreds of thousands of new subscribers were adding themselves to the millions of current subscribers, and they all eventually needed help. Customer service was performed completely over the telephone at a cost of $5 to $15 each call. Dish looked to technology to provide additional venues where customer service interactions could play themselves out. This led to solutions that would be available through the customer’s satellite receiver at home and online solutions, where the customer could view and make changes to their account without requiring the services of an employee, thus providing the same customer service while cutting down on costs. The lesson that should be learned from this example is that technology, when implemented correctly, can save costs and increase the efficiency with which we are able to provide services to our customers. What tasks do you find yourself doing by hand over and over again? With a little bit of time and money invested could you automate the process, or allow customers to do the task themselves by putting on your website?

The magnitude of work required to produce and integrate Dish Network’s new customer service solutions is baffling. Now consider that they planned for and implemented the technological changes to their customer service process in less than five months. The home business principle to learn from this is speed is a necessity, not a luxury. To compete with your competitors, you need to provide the same product at a higher quality, faster speed, or lower price. What changes do you need to make in order to streamline your business? Is there something that you are doing now that you could do without? By all means, weigh your options carefully and make a decision you feel comfortable with. But once the decision is made, move on it. Your customers will appreciate your decisiveness and innovation.

Dish Network is a thriving, multimillion dollar business, due in large part to the way they analyze and execute their business strategy. Using equal discretion, innovation, and decisiveness could boost your business as well.

The Evolving Technology: Satellite TV Broadcasting by SBC Dish Network and DirecTV

With more than 20 millions subscribers in United States, satellite TV broadcasting surely is a big business. The growth of satellite TV business is so fast and we believe even the big players – Dish Network and DirecTV (Direct TV) did not expect this much at start.

Since satellite TV was invented, there were few types of satellite systems commercialized in the U.S. market. The first type has been around since the late 1970s and early 1980s. These satellite dishes are about six to 12 feet across and require a lot of yard space. These devices are called TVRO satellite systems. These systems are still available today.

People who own TVRO systems are required to have a descrambler. Descramblers are either purchased as separate hardware or they are sometimes inside of the receiver. In addition to having a descrambler, an owner of one of these systems must subscribe to the channels he or she wishes to view. TVRO systems also provide a variety of free channels. These satellites are required to move to locations where various satellites are in space so the signal can be received.

As DirecTV stepped in to the satellite TV business, 18-inch satellite dishes were introduced. DirecTV was the first company to provide 18-inch satellite dishes with all digital quality to their customers. It was also the first company to provide a national system with an interactive on-screen program guide. Later as Dish Network, who also uses the same systems, 18-inch dish became very popular and you can see them everywhere in the country. The 18-inch satellite dishes are operating using DBS, which stands for Direct Broadcast Satellite. Broadcasts are received from high frequency satellites that allow signals to be picked up on small dishes. The dishes used by DirecTV and Dish Network is not required to move.

As the technology evolves, programming and equipment continue to improve. Thanks to the ever-improving tech and fierce market competition between Dish Network and DirecTV; new satellite TV customers now receive wide choices of programming selection, topnotch picture quality, and unbelievable free-bargains from satellite service providers. You can compare satellite TV systems and find the one that provides the service you need. DirecTV and Dish Network are both popular services.

If you are interested in finding out what a satellite service provider or retailer has to offer, you can find a lot of satellite TV information online. These companies provide people with the opportunity to explore all of their options. They will be delighted to answer any questions a potential customer may have about satellite dish services. To get more consumer info on satellite TV deals, visit this site: http://www.satellitetvissue.com

DISH Network Picks Up Subs and Appears to Be Back on Track for Positive Growth

DISH Network, America’s second largest satellite provider in the United States by subscribers posted positive growth for new acquisitions last quarter with an estimated 22,000 net additions, trumping the previous year’s loss. A positive sign that Satellite TV Provider’s growth appears to be back on track. While last year ended with an annual net loss in subscribers, last quarter’s positive results is a step in the right direction. The Pay TV provider is determined to return future quarters into positive territory and may do so behind the new leadership of CEO Joseph Clayton.

A few years ago, DISH Network was really starting to close the gap between the number of subscribers it had versus DIRECTV but the pay TV provider has been losing subscribers over the past several quarters until just recently when it swung back into positive territory at the end of last year. A new turning point for DISH? Possibly, this may empower the company to get back on track. DISH Network has been very busy over the past few quarters acquiring companies out of bankruptcy like Blockbuster and DBSD-Terrestar. Hoping to open up the new spectrum to offer wireless 4G internet service. We’re speculating they’ll send transmission over land based towers.

DISH Network has also been busy preparing for the launch of its True Whole-Home DVR service with the Hopper and Joey system on March 15th. This system may give DISH the push it needs to continue positive subscriber growth through 2012. The Hopper is the main host, receiving and distributing all the tuners over coaxial cable. Joey’s work from the Hopper and have access to the same features, making it an elite system for people who want access full DVR functionality from any room in the home.

A recent facelift to Sirius radio stations will give your party the boost you need to have great ambiance. Set up directly from your DISH Network receiver. Satellite Radio now displays visual images to go along with its crystal clear commercial free broadcast. Not only can you get Sirius with a great package like America’s Top 200 but you can also take advantage of Sirius at your bar, restaurant or medical facility with a DISH for Business account. DISH Network is the only pay tv provider to offer Sirius radio, Blockbuster at Home and ground-breaking technology like TV Everywhere.

DISH Network has started 2012 in the driver’s seat. Will their new promotional offers be enough to endeavor substantial positive growth throughout the year. I believe so, their offers are among the best for Pay TV providers offering everyday value even after the promotional discounts expire. Over the years I’ve learned that DISH Network has been very innovative and continues to innovate itself while adapting to the ever fast changing environment we now live in. The satellite provider offers a lot of the best satellite tv services. Offering the latest in technology and everyday value that trumps the competition hands down.