DISH Network Satellite TV vs. Cable TV – Which is Best?

DISH Network has been in a heated battle with U.S. cable companies for a number of years to get your business. While Network has been gaining customers most cable companies have been losing their customers to DISH Network. Here’s why …

DISH Network Satellite TV vs. Cable TV Fees

Cable TV fees vary from region to region, but the average monthly cable subscription fee is $39.95. In my neck of the woods the base fee is $37.30 a month for 64 channels, plus $10.95 a month if I were to add some digital channels.

DISH Network’s subscription fees start at $19.99 for 40 channels, and $29.99 for 230 channels including 60 Sirius radio channels. All DISH Network’s programming is in digital format and you don’t have to pay extra for it.

Cable TV fees have increased an average of 22% over the last three years while DISH Network’s fees have remained the same.

DISH Network Satellite TV vs. Cable TV Equipment
When you subscribe to cable TV you are usually given free cable boxes but if you want a DVR (digital video recorder) receiver you’ll have to pay for it.

With DISH Network you get a free satellite TV dish and a four-room receiver system for free, and DISH Network will give you a free DVR receiver or a free HD (high definition) receiver.

DISH Network Satellite TV vs. Cable TV Installation

Cable TV installation fees vary from region to region. Installation in my area costs $39.95 for one room and $9.95 for each additional room.

DISH Network will install an entire four-room satellite TV system free, and when your installer is done he or she will show you how to operate your system.

DISH Network Satellite TV vs. Cable TV Programming

When it comes to programming there’s really no comparison. Even satellite TV rival DIRECTV can’t compete with DISH Network’s 350 channels, which includes 52 music channels, 60 Sirius satellite radio channels, 31 movies channels, 10 sports packages, 21 international channels, and 80 pay-per-view channels.

With cable TV you only get a few channels in digital format whereas all DISH Network programming is in digital format, giving you a much higher-quality picture and a more realistic sound. DISH Network also has the most HD programming.

DISH Network Satellite TV vs. Cable TV Reliability and Customer Service

Cable TV blackouts average 3% to 5% per year, while DISH Network’s average is 1% per year. And DISH Network has ranked higher than any cable company in J.D. Power’s customer satisfaction ratings for the last five years in a row.

In most parts of the country customer service is limited to regular business hours. DISH Network offers toll free and online customer service 24 hours a day, 7 days a week, 365 days a year.

Bottom Line

It’s really a no brainer. When it comes to which service offers the most channels, the least expensive programming and installation fees, the best picture and sound, the highest reliability, and the best customer service, DISH Network is the clear winner.

How to Retain Your Customers the Dish Network Way

Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at the Dish Network business model.

Have a Product or Service that Appeals to your Customer.
This may seem like common sense but it is important to have a quality product or service. If it lacks quality or proves to be useless to the customer, they will
not be returning to your business anytime soon. Make sure that it is something that your target customer needs and not just something you think they might need. Do your market research. You need to be solving a problem for your customer with your product or service.

Dish Network keeps their customers by giving them something that will change the way they watch television forever. After you have experienced satellite TV, it is hard to go back to the way things use to be. Dish Network sells a product and service that satisfies a customer need and keeps them coming back for more.

Continue to Improve Your Product or Service.

Never be satisfied
with where you stand with your product or service. The market is always changing and active and the needs of a customer are always shifting. Once again, do your research. See who your competitors are and what they are offering. Are there any substitute products that would be more appealing to the customer? Keep up with what is going on in the market.

Dish Network is always changing channel packages and technology to appeal to their customers. Not too long ago Dish Network added Bridges TV to their Dish Network package. Bridges TV is the American Muslim lifestyle Network. Bridges TV will accommodate to the needs of a seven million and growing American Muslim
population. Besides the recent adding of Bridges TV, Dish Network has recently added several original Voom channels to their programming, giving Dish Network the best HD channel package in the nation. Along with this, DISH Network has announced that they will be adding Home Plug 1.0 technology so that one connection can serve multiple receivers. This new technology will also allow satellite radio to be used throughout a house. Dish Network always remains on top of what is happening in the market.

You must aim to be at the top of the market and to provide the newest and the best products and services. Getting behind can give a reason for your current
customers to switch.

Provide Excellent Customer Service and Satisfaction.

Customers are likely to stay with businesses that they like and that treat them well. Customer service should be a high priority in a business.

Dish Network has always placed a high importance on their customer service. In result, they have ranked the highest out of all satellite and cable tv companies for the American Customer Satisfaction Index (ACSI) for the second year in a row in addition to their #1 ranking for Customer Satisfaction for cable/satellite providers in the JD Power and Associates. These rankings have definitely been an asset to the Dish Network and not only mean that they can retain customers
but they also can attract new customers.

The lesson to learn hear is there is no such thing as too much emphasis on customer satisfaction. Making your customers happy always pays off. This will not only retain customers but will attract new customers.

By following Dish Network’s system of quality products and service, continual improvement, and emphasis on customer satisfaction you will be able to retain your customers. By keeping your current customers, you will not have to use all your resources trying to replenish you clientele and allows you to focus on gaining more customers and growing the business instead. Satisfied, frequent customers will help you become profitable.

About DISH Network for Business

DISH Network’s Business TV Packages gives business owners the opportunity to build the package they want without having to take hundreds of unwanted channels. DISH Network is the only Commercial Television Provider to offer this type of option to commercial businesses. Many business owners believe DISH Network adds value to the business by offering a variety of choice and an everyday low price.

Most commercial cable providers force you to take hundreds of channels you don’t need. With DISH, it begins with the Starter Pack. This package includes your local stations and a variety of public interest channels. The Starter Pack is the prerequisite for public and private commercial accounts. The Starter Pack must be accompanied by at least one add-on package. There are several packages to choose from including Sports, News, Entertainment, Movies, Kids, Lifestyle, Variety, Music and Much More.

Unlike residential, commercial programming is offered based upon your place of business. Each business will fall under one of the following categories: Private, Public, Multi-Dwelling Unit (MDU), Free to Guest (FTG), Lodging and Institutions.

Let’s review what types of businesses fall under each category. Most businesses fall into the private or public category. Here’s how these categories are defined.

Public Locations – A place of business where its main source of revenue is from the sale of food and/or alcohol to the general public for immediate consumption examples include: Bars, Restaurants, Public Golf Courses, Arenas and Sports Venues.

Private Locations – A place of business that doesn’t serve food and/or alcohol that views their television in a private area in the business examples include: Private Offices, Retail Shops, Gyms, Private Golf Courses and Lobby Areas.

If your business doesn’t fall into Public or Private, it could be classified as a Bulk Property.

Bulk Properties are classified into two categories (MDU) Multiple Dwelling Units and (FTG) Free to Guest.

MDU Locations – A place of business where separate housing developments are built into one building or several buildings across the complex. Examples include: Apartment Complexes, Dorm Rooms, Condominiums, or other Co-housing Projects

Free to Guest Locations – A place of business where the company charges for lodging services that include television service as one of their amenities which include Hospitals, Hotels, Motels, Assisted Living or any Nursing or Healthcare Facilities.

DISH Network turns the satellite television into an entertainment powerhouse by offering programming that customers may have at their home. When you bring the comfort of home to a business, customers don’t mind waiting a few extra minutes. The fact is that perceived wait times are less and therefore keep the customer pre-occupied. DISH Network helps change the way owners do business by offering choice and value. These are two very important factors when choosing a business TV provider.