Satellite TV for Business Use in Rural Areas

With the kind of statistic that shows the majority (a staggering 99%) of American households owning at least one television in the home, if you think the percentage of those subscribed to a television service provider would be high as well you would be right. Over 90% of American households with a television set either subscribe to a cable or satellite TV service. In almost two decades, the number of subscriptions to a TV service has rapidly increased thanks in part to the rise of popular satellite television services and the near complete saturation of HDTVs in the market as the industry movies toward bigger and better television technology. Now, more than ever, the use of satellite TV for business is a viable option for many businesses out of reach for cable.

While an estimated 60% of households have cable television installations, one of the main issues of cable service is their reach. The majority of cable subscribers are located in metropolitan areas where any home or business can choose cable or satellite service. What cable lacks is the ability to go beyond the suburbs and into small rural areas, or smaller markets, where access to both television and internet services are severely limited. Some of these rural towns would be fortunate to have a single cable provider available to them; however, many are relegated to dial-up internet and public broadcasts for news and entertainment.

An estimated 25% of households in America have satellite dish installations as their television service of choice, but the number has grown over the last few years as not only more residential homes are choosing satellite over cable, but commercial businesses have taken to satellite for their public and private viewing programming. This is especially the case for businesses in rural areas across the country that cable services do not reach. With a basic affordable commercial programming package, a bar or restaurant far from the suburbs can still be able to enhance their business for their patrons.

The lack of cable in rural America also means the lack of high-definition quality programming. HD televisions have been popular in the mainstream market for years and over 50% of American households have at least one HDTV. Cable and satellite TV service providers are the only sure ways to receive a variety of HD programming but with the limited infrastructure of cable away from the suburbs, the only viable option for people in these rural areas is to opt for satellite service. But that is certainly not to say it is the lesser of two options. In fact, several popular satellite TV services have emerged over cable as the two leading TV subscription services in the industry.

Whether in the home or a place of business, satellite TV service has proven to be a sure way for anyone to have access to quality programming and in high-definition without the limitations due to location. For businesses in smaller towns that rely on returning customers, having diverse TV programming, especially a sports package in HD, can help improve their status as a likable hotspot among the community and keep their customers coming back.

From bars and restaurants to beauty salons and banks, commercial programming packages for both public and private viewing options are available for all types of businesses. Offices and certain commercial buildings often keep their clients in the lobby or waiting area occupied with a well-placed television. With plenty more programming to choose from, the right satellite TV package can define a business and keeps it vital.